South Tangerang, FAH Online News – LO CreatiFAH organized a branding workshop titled “From Zero to Hero: Dare to Start Creating” on Tuesday (April 21, 2026). This activity served as a platform for students to explore self-awareness while enhancing their creativity in building personal branding across social media and digital platforms. The event took place at Abdul Ghani Theater, 5th Floor, Faculty of Adab and Humanities Building.

The workshop featured the main speaker, Musfiah Saidah, S.Sos., M.Si., a lecturer at the Faculty of Da’wah and Communication Sciences (FDKOM), UIN Syarif Hidayatullah Jakarta, who is also known as a content creator. The session was moderated by Hilya Maylaffayza, S.I.P.

This activity was part of the LO Fest 2026 series, organized in collaboration with various media partners. Also in attendance were the Dean of the Faculty of Adab and Humanities, Dr. Ade Abdul Haq, M.Hum., the Chair of LO Festival 2026, the advisor of LO CreatiFAH, and members of the executive board, which further enlivened the atmosphere and enthusiasm of the event.

The event opened with remarks from the Chair of the CreatiFAH Branding Workshop, Ahmad Daffa Rasyidi. In his speech, he expressed gratitude to all parties who contributed to the success of the event.
“Thank you to everyone who has been involved. Hopefully, this activity can be a starting point for participants to better understand themselves, discover their potential, and build the best version of themselves,” he said.

In his remarks, the Dean of the Faculty of Adab and Humanities, Dr. Ade Abdul Hak, S.Ag., S.S., M.Hum., expressed full support for the activity as a space for student innovation.
“The Faculty strongly supports this activity as a platform for students to innovate. Currently, the Faculty of Adab and Humanities has achieved the highest ranking in social media management at UIN Syarif Hidayatullah Jakarta. This achievement is the result of the contribution of all parties in managing and updating content across various digital platforms,” he stated.

During the presentation session, Musfiah Saidah emphasized the importance of self-awareness before building personal branding.
“Before building personal branding, we must first understand ourselves. Creativity begins with sensitivity to our surroundings, allowing us to discover our passion. Everyone has their own strengths. Don’t create content just to please others—create content that you truly enjoy,” she explained.

Participants showed strong enthusiasm, reflected in their interest in starting to build personal branding and create content based on their talents and interests.

Towards the end of the event, the speaker also delivered an important message about consistency in the digital world.
“When entering the world of branding, we must be ready to receive criticism. Today we may be praised, but tomorrow we may be criticized because our audience comes from diverse backgrounds. In addition, consistency and discipline are essential, as irregular posting can affect audience engagement,” she concluded.

Authors: Ahmad Daffa Rasyidi / Kasih Nur / Deny Saputra
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