Teather FAH, Online News,- The Student Executive Board of the Faculty of Adab and Humanities (Dema FAH) successfully held a seminar entitled "Social Media as a Business Field in 2024" on Monday, October 7 2024, at the Abdul Ghani FAH Theater. This event began with chanting verses from the holy Koran, followed by singing the song Indonesia Raya and the UIN Hymn.

In his speech, Mulky Al-Haramain as FAH Student President hopes that students can implement the knowledge gained from this seminar. "Social media is developing rapidly, especially after the COVID-19 pandemic. Now, many people ask about QRIS when shopping. "This is an example of digital development, and hopefully we can all apply it in everyday life," he said.

One of the seminar presenters, Drs. Andrianus Asia Sidot, revealed that the first bank in the world was founded by the VOC, with funds originating from its colony, namely Indonesia. In the question and answer session, he emphasized the importance of good cooperation to develop the business and describe history that suits each other's vision.

In line with Andrianus, Faizal Arifin, FAH lecturer and seminar presenter, added that it is important to utilize technology, including artificial intelligence (AI), to improve skills and productivity. "Whatever your background, use AI to advance yourself. "This is very helpful, both in the fields of history, business and politics," he said.

Faizal also explained that this seminar was useful for growing new entrepreneurs. He emphasized the importance of strategy, collaboration and target setting to make good use of social media. He advises generation Z, who are the most social media users, to start doing business with interesting products, such as educational merchandise. "By utilizing AI, we can make business easier in the future. "According to surveys, generation Z uses social media a lot, and educational merchandise attracts the attention of young entrepreneurs to start businesses," he added.

In closing, Drs. Andrianus Asia Sidot told all seminar participants, "If you never try, then you will never know the results." The event ended with a prayer reading and a group photo session, marking the success of the seminar which provided participants with new insights into the world of business in the digital age.

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